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There is wonderful news for mobile and broadband users across the United Kingdom. VMO2, the parent company of Virgin Media and O2, has announced a major milestone in keeping families safe from unwanted interruptions. By harnessing the power of advanced Artificial Intelligence, the operator has successfully flagged over one billion suspected scam and spam calls before they ever reach your handset. This proactive approach ensures that you can enjoy your day without the worry of fraudulent activity.
This impressive achievement is made possible through innovative tools like Call Defence from Hiya. This technology works tirelessly in the background, analysing call behaviour in real time to identify potential risks. If a call is deemed suspicious, you receive a helpful warning label directly on your phone screen, allowing you to make an informed decision. Furthermore, the system actively blocks known fraudulent calls, providing an extra layer of security for your home and business.
Since the service was first launched for O2 customers in November 2024, the protection has grown significantly. Today, more than 70 million suspected scam and spam calls are being flagged every month. This represents a fantastic increase from the 50 million calls flagged a year ago, a success driven by more customers unlocking this free benefit through device and software upgrades. The system also learns from the community; by reporting suspicious messages via 7726, customers help monitor trends and improve detection for everyone.
New insights from VMO2 and Hiya reveal the evolving tactics used by impersonators, such as those pretending to be from major retailers like Amazon. However, with these powerful AI defences in place, you are better protected than ever before. The operator continues to analyse reports and refine its threat detection to ensure malicious messages and calls are prevented from entering the network. This commitment to safety means you can focus on what matters most, knowing your line is secure.
If you have any questions about your current protection or need guidance on securing your devices, our friendly team is here to help. Call us today on 0800 123 4567. Calls cost 7p per minute plus your phone company's access charge.
Published: 2026-03-06
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